The new sea louth scenic seafood trail was officially launched in June 2021. The virtual launch event was attended by participating restaurants, producers and attractions in Louth, as well as representatives from Louth County Council. Also in attendance at the virtual event, which was hosted live from Creative Spark in Dundalk, were local and national media, as well as bloggers and influencers.
The reaction to the new sea louth trail was overwhelmingly positive. Here is a brief overview of coverage received:
sea louth is one of RTÉ Digital’s fun things to do with the kids across Ireland this summer.
“It may be Ireland’s smallest county, but Louth never stops innovating when it comes to promoting local businesses and producers,” according to the Irish Examiner. The newspaper ranked sea louth among its ten new and exciting holiday ideas in Ireland this summer.
sea louth is on thegloss.ie’s radar: “The trail [sea louth] has been designed to take visitors on a journey along the road less travelled, where they will meet local characters, breathe in the salty sea air and also appreciate Louth’s proud seafood tradition.”
Looking for the best things to see, do and experience this summer? The Irish Independent recommend sea louth.
“How brilliant they are in Co Louth to combine two of Ireland’s great pleasures: soaking up gorgeous scenery and eating fantastic food,” asks the Irish Times.
Local media were similarly enthused by the launch of sea louth: trail ambassador Dr. John McKenna of McKennas’ Guides spoke passionately about the new initiative on LMFM. Meanwhile, local papers including the Dundalk Democrat; and the Drogheda Independent covered the launch, the latter labelling County Louth “the new seafood capital.” The launch featured on Drogheda Life, in addition.
The new sea louth scenic seafood trail was well received by trade press, too: the launch was covered by ITTN (Irish Travel Travel News); FFT (Food For Thought); and Hospitality Ireland.
The sea louth trail will serve to attract visitors to the area and encourage locals to explore and enjoy all that the coast of Louth has to offer; local producers and restaurateurs are expected to benefit from an increase in footfall, as a result.
"The trail has been designed to take visitors on a journey along the road less travelled, where they will meet local characters and breathe in the salty sea air. Our tagline ‘see, eat, admire’ perfectly captures the essence of sea louth - see where our proud seafood producers land their catch, eat fresh local dishes by the coast and admire the spectacular views. See, eat and admire Louth, and expect to create memories that will last a lifetime,” said Colette Moss, senior executive officer, Louth County Council.
Watch the pre-recorded element of the launch event here.
Click here to view an up-to-date list of participating sea louth restaurants.
Pictured at the launch of sea louth are Dr. Sally McKenna - McKenna’s Guides, Sinéad Roche - Dundalk Tourist Office, Dr. John McKenna - McKenna’s Guides, Rosemary Gallagher - Louth County Council, and Gráinne McKeown - Boyne Valley Food Development Officer.
Keywords: sea louth, scenic seafood trail, sea louth media coverage, press coverage sea louth, sea louth launch